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Our brand is designed to live in a modern, digital world. Bringing it to life in Motion is a key part of how we want our customers to experience it.
In this section we will see how elements can come to life in Motion and how to put this in practice with Motion Principles.
Please refer to our Downloads Centre to access our Motion assets.
Motion design for Tactics takes a much different approach compared Siege and Franchise. If Siege is fast paced and aggressive action, Franchise elite accuracy, the Motion for Tactics should play out at a slightly slower pace, while remaining measured and controlled. It should connote the Motion design language of 6’s digital control boards. Showcasing the language found in high level digital interfaces, never retro or glitchy. Below are our motion principles to help achieve this.
Follow these principles as guidance when creating Motion assets to ensure they are consistent.
Our logo reveal captures the essence of the Tactics brand, the letterform motion captures the high level technical forms and details whilst we revealing the Tactics logo using the technical panel digital feel.
Please visit out Downloads Centre for all motion assets.
Our Animated Background brings to life the digital control board of Six, showing elements dialling in and out with depth and attention to detail.
Please visit out Downloads Centre for all motion assets.