08
Rainbow Six has become the go to for tactical, first person action. With that in mind, the way the brand moves should be lofty and King like. Rainbow Six represents the best of the best, so the brand should move in non trivial ways and with purpose.
In this section you will see how elements can come to life in Motion and how to put this into practice with motion principles.
Please refer to our Downloads Centre to access our Motion assets.
Rainbow Six is the leader of a rapid response, counter terrorist organisation. We have become the go to brand for gamers interested in tactical, first person action games. With that in mind, the way the brand moves should be lofty and King like. Rainbow Six represents the best of the best, and the way the brand moves should be non trivial and with purpose for that reason. Please see here some examples that bring to life our Motion Principles. Please see our Motion Principles to see how learn more.
Follow these principles as guidance when creating Motion assets to ensure they are consistent.
Our Logo reveal captures the essence of the Rainbow Six brand. We are introduced to it with our Scope language that reveals our letterforms alongside our unique Emblem reveal that celebrates the precision and tactics required to play the games.
Please visit out Downloads Centre for all Motion assets.
Our Emblem reveal is precise and tactical, showing the nature of the Rainbow Six brand. The key highlight of the Emblem reveal is the hidden Bullet within the Six which loads into the chamber of the Six form.
Please visit out Downloads Centre for all Motion assets.
Our Scope language is brought to life through Motion which celebrates each individual meaning and design details. To learn more about this please refer to our Scope section.
Please visit out Downloads Centre for all motion assets.
Our Animated Background brings to life our Scopes in a more recessive fashion, showing one key Scope opening up, rotating and scanning with attention to detail. Referencing our game fantasy and true to life scope language
Please visit out Downloads Centre for all Motion assets.
