Logo
Introduction

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Logo

Logo

The Siege brand is captured in our Logo. An unbreakable mark built with bold and graphic forms. It reflects the power of the Rainbow Six teams and heritage with their indestructible nature to whatever is thrown at them.
In this section we will showcase our different Logos and how to use them.
Please visit our Downloads Centre to access all Logo assets.

Overview

Narrative

Our logo stands as an unbreakable mark, firmly entrenched within the realm of Siege. Its bold and graphic forms exude a sense of indestructibility, reflecting the resilience inherent to the game's spirit.

Within the letterforms lies The Caber, a tribute to heritage and captivating experience that Siege offers. Alongside this, to celebrate the Siege 10 year anniversary we have introduced a custom X.

The Caber
Powerful Forms
Siege X

Lockups

We have three variations of our lockup. Our logo should be associated with our Endorsement lockup for the majority of the time. Please refer to the Hierarchy section for more details.

Please visit our Downloads Centre to access all logo assets.

Wordmark
Franchise Lockup
Endorsement Lockup

Colour usage

For Primary colour usage we should always use our logos in Siege Orange and Franchise and Endorsements in Siege Grey.

For when colour is limited or not available, we should use our Secondary usage colours in our Siege Grey, Navy, Black or White.

You will also see here the background colours our logos work on best for legibility.

Please visit our Downloads Centre to access all logo assets.

Primary Use
Secondary Use

Secondary lockups

We have two Secondary lockups.
The R6 lockup, which should be used as a shorthand to our primary lockups in small spaces (e.g. website header, footer).
The 6 lockup, which should be used as a shorthand to our primary locks ups in places where we can’t reference the Rainbow Six brand for licensing reason (e.g. merchandise).

Please visit our Downloads Centre to access all logo assets.

R6 Lockup
6 Lockup

Colour usage

Our primary colour usage is using Siege Grey for the Franchise shorthand and Siege Orange for our Siege wordmark.

For when colour is limited or not available, we should use our Secondary usage colours in our Siege Grey, Navy, Black or White.

Please visit our Downloads Centre to access all logo assets.

Primary Use
Secondary Use

Siege emblem

As part of our logo collection, we've developed an Emblem that draws inspiration from the resilience of a combat shield—symbolising endurance against adversity and protection against opposing forces.
This Emblem is ideal for representing our brand across social media profiles and merchandise.
Below, you'll find examples showcasing how it seamlessly integrates with our colour palette, reinforcing our identity and values.
Please visit our Downloads Centre to access all logo assets.

Hierarchy

Make sure to follow this Hierarchy guidance so that the correct lockup is being used in applications. This will make sure our brand identity is cohesive and consistent.
Please visit our Downloads Centre to access all logo assets.

PRIMARY

USED FOR: APPLICATIONS WHERE EQUITY IS NOT ESTABLISHED
EXAMPLE: OOH CAMPAIGN, SALES COMMS, WEBSITE

Secondary

USED FOR: APPLICATIONS WHERE endorsement IS ESTABLISHED
EXAMPLE: SOCIAL MEDIA, COMMS, DIGITAL COMMS

Alternate

USED FOR: used As a shorthand
EXAMPLE: Website headers, internal comms

Alternate

USED FOR: when endorsement is established
EXAMPLE: PHYSICAL AND DIGITAL MERCH

Siege Emblem

USED FOR: when endorsement is established
EXAMPLE: PHYSICAL AND DIGITAL MERCH, social media profile

Sizing

Clear space

Always maintain a minimum clear space around our logo lockups using 1/2 the size of the Siege ‘S’. This ensures the logo remains visually distinct and unobstructed, enhancing its legibility and impact in all applications.

Wordmark
Franchise Lockup
Endorsement Lockup

Small scale lockup

Within our Logo assets we have a Small Scale version. This variation of the Franchise lockup is spaced out which helps legibility at micro size.
This to be only used used for digital applications that go below 30px. We show this in more detail below.
Please visit our Downloads Centre to access all logo assets.

Small scale usage

When the size of our Franchise lockup decreases to below 30px, we should always switch to the Small Scale version for improved legibility.
Please visit our Downloads Centre to access all logo assets.

Minimum size

For our Primary logos, always ensure that the logo is never displayed smaller than the provided size for printed and digital applications.
This minimum size requirement maintains legibility and preserves the integrity of the lockup’s design.
Below this size we should always use our Small Scale lockup. To read more about this please see here.
Wordmark
Franchise Lockup
Endorsement Lockup

Usage

Placement

Follow the guidance below to make sure the lock up placement is correct. This placement is a guide for when we are not using our Boilerplates in layouts please refer to this section for more information.

The placement below should be applied to the rest of the lockups within our system. For more information regarding Lockup placement please refer to the Layout section.

Social media

For Social Media profile pictures we recommend to use either the Franchise lockup or the Siege Emblem. In cases below the minimum size for this lock up, we would suggest using the Small Scale lock up. Follow the size guidance here to make sure the versions of the lockups are legible.
Our Franchise Lockup and Siege Emblem can change colour depending on the background.
Franchise Lockup
Siege Emblem

Partnerships

We have two versions of Partnership lockups. The Franchise lockup, which is used vertically and the 6 lockup which is used horizontally.
When incorporating a partnered logo into our Franchise Lockup, it should span the full width of our lockup for optimal visual cohesion.
The Franchise lockup should be the Primary usage due to its full representation of the brand. The 6 lockup can however be used where we have license or size limitation such as merchandise.
Please visit our Downloads Centre to access all logo assets.
Franchise Lockup
6 Lockup

Merchandise

When creating physical merchandise we must only use the 6 Lockup, Shield Emblem or Emblem. For more information on this, please refer to our Merchandise Style Guide.
Our lockups can change colour depending on the background of the application.
Please visit our Downloads Centre to access all logo assets.

Motion

Logo reveal

Our logo reveal captures the essence of the Siege brand, the letterforms capture unbreakable forms whilst displaying The Caber within the characters of the wordmark.
Please visit out Downloads Centre for all motion assets.

Things to avoid

Make sure to follow this guidance to ensure our Logo system is used correctly in all formats and applications.

do not change the relationship of our lockup
do not invert the colour of our lockup
Do not outline or add effects to our lock up
Do not place on top of complex imagery